Uber
Results
Users impacted
5M+
U.S. earners covered by a redesigned tax form
Documents generated
2M+
Tax forms generated
Compliance
5.6% -> 23%
Completion moved from 5.6% toward a compliant threshold
Team

Product Design



Product Management & Engineering
Tech stack



Design & AI
Overview
Tax profile completion sat at 5.6% among U.S. drivers and couriers, despite being mandatory for IRS 1099 reporting. Uber already had the data it needed — legal name, SSN, address — but only SSN carried into the form, and validation ran offline after submission with no way to catch a mismatch before it became a support ticket or a $180 penalty Uber had already absorbed once. I redesigned the flow to auto-fill known data, validate inline, and prompt review proactively — turning a legal obligation nobody understood into a guided path earners could complete correctly in one sitting.
Role
Work
User and business problems
No context or purpose upfront
Ambiguous entry point
Certifications buried in dialogs
No way to review a submitted profile
Our solutions
Context and purpose upfront, with a clear CTA
Tax category preference set from the start
Certifications surfaced at upper layer
One linear scrollable form
A new read-only review mode for a confident final check
Key deliverables
01
Reusable component library
Master reusable components for desktop and mobile
02
Tone & terminology guide
Context documentation covering tone of voice and tax and legal terminology
03
AI-coded prototype
An AI-vibe-coded, scalable prototype built for leadership demos and live presentations


