Project done for university with a brief set by DAAD Awards and Giffgaff. The main goal of the brief is to create a digital copy-led campaign which focuses to gain and deliver new members of the Giffgaff community. The designs need to be kept consistent with the brand’s guidelines. The final deliverables are combining catchy words and phrases with unique layout and design, trying to be consistent with the brand and fulfill the idea. Designs created for Facebook, Instagram and Twitter.